Simple, secure ticket purchasing for every Badgers home game — buy on your own, or let our concierge team track down tickets for your group. Pair it with your Fan Fest cabana or activation.
Gameday provides simple and secure ticket purchasing for Badgers home games — pick the path that fits your group.
Buying 4 tickets or fewer? Browse and buy directly on our ticket marketplace in a few clicks. Buying more than 4? Let us know first — we might be able to save you a little money.
Browse Tickets
Best for groups of 10+. Requires a budget of $75+ per ticket and a minimum of 4 people per order. Tell us what you need and our team will track down the tickets.
Request Group TicketsTell us about your group and we'll follow up fast with options. Best for parties of 10 or more.
Buy your Badgers tickets, then pair it with a private cabana or brand activation on Regent Street.