Your Wisconsin game day starts here. The Fan Fest is free — register and you’re in for a DJ, yard games and two drink tickets, right in the heart of the Regent Street action. Book a private cabana and your group gets its own reserved space in the middle of it all. Gates open three to four hours before kickoff.
It’s all one area. Reserve a private cabana and your group gets its own space inside the Fan Fest — or register free and join the crowd.
Your own reserved space inside the Fan Fest — set up and waiting when you arrive, and cleared away after you leave.
Open to everyone. Register in advance for your free ticket — everyone coming into the Fan Fest needs to be on the registration list.
Find us at 1124 Regent St — steps from Regent Street's bars, restaurants and game-day energy, and just a short walk from Camp Randall. Come early, bar-hop the block, and make the whole street part of your gameday.
Yes. Entry to the Regent Street Fan Fest is free — you just need to register in advance through our registration partner, Tailgreeter. Every registration comes with two drink tickets. Space is limited, so register early.
The Fan Fest is the shared zone — free, open to everyone, DJ and lawn games. A private cabana is your own reserved footprint right next to it, with a tent, tables, Badger chairs and coolers set up for your group, from $710 per game.
No outside food or beverage is allowed inside the event. If you want food for your group, book a private cabana and add catering from Heritage Catering.
For late-morning kickoffs we open three hours before the game. For afternoon and evening kickoffs we open four hours before kickoff. Check the game you’re coming to — kickoff times are set by the Big Ten and some are still TBD.
Thousands of Badger fans pass through the Fan Fest on every home game day. We handle placement, power and production so your activation just works.
Lock in a private cabana for your group from $710 per game, register free for the Fan Fest, or plan a brand activation.