Put your brand in the middle of Badger game day. High-traffic Regent Street, a built-in crowd, and a team that handles the production.
The Fan Fest sits on high-traffic Regent Street — a built-in audience of Badger fans plus private tailgaters all in one place. Book a dedicated activation zone for maximum exposure, with production support from our team.
Thousands of Badger fans pass through Regent Street on game day — plus the private tailgaters already in the zone.
Tents, power, equipment and staffing available through our team so your brand can show up and shine.
From a single branded cabana to a multi-parcel takeover — scale it to your budget and goals.
A rendering of the full Regent Street layout — DJ stage, food truck, drinks and lawn games, with activation space right in the middle of the foot traffic.
Tell us about your group or brand and we'll follow up fast. Larger groups and custom footprints welcome.