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Lively Badgers game-day tailgate crowd at a GameDay Your Way setup near Camp Randall in Madison.

Private Tailgates on Regent Street

Your own reserved tailgate, steps from Camp Randall. We set up the tent, tables, Badger chairs, coolers and games before you arrive — then bring catering and a full bar right to your spot. You show up and enjoy the game day. Cabanas open three to four hours before kickoff.

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GameDay Your Way — private Badgers tailgates on Regent Street in Madison
What We Do

Your tailgate, set up and handled

Reserve a private cabana on Regent Street and everything is waiting when you walk up — then add catering and a full bar delivered straight to your spot.

Private cabana setup with a Wisconsin Badgers tent, white cocktail tables and red chairs at a GameDay Your Way Regent Street tailgate in Madison.
From $710 per game

Private Tailgate Cabanas

Your own reserved space on Regent Street — set up and waiting when you arrive, and cleared away after you leave.

  • Your own tent, tables, Badger chairs and coolers
  • Cornhole and lawn games set up at your spot
  • Steps from Camp Randall, three to four hours before kickoff
  • Four sizes plus custom footprints for larger groups
Book Your Tailgate →
Catering buffet pans of pulled pork, brisket and sausage being served onto a plate at a GameDay Your Way tailgate.
Added to your booking

Catering Delivery

Choose Heritage Catering or Mission BBQ — both menus are on the catering page. Order when you book and it arrives at your cabana.

  • Breakfast burritos and ham & egg muffins for early kickoffs
  • Brats, hot dogs and burgers for afternoon and night games
  • Delivered to your cabana — no hauling, no grilling, no cleanup
  • Custom menus for larger groups
See Catering Options →
Cooler packed with iced-down beer bottles in an open tailgate, delivered and stocked before the group arrives.
Beer, wine & liquor

Beverage Delivery

A full bar brought to your cabana and iced down before you get there. Tell us what your group drinks and it is waiting.

  • Domestic and craft beer, hard seltzer and cider
  • Wine and full liquor for your own bar setup
  • Water, soda and mixers included
  • Delivered on ice to your cabana — self-serve, no bartender
Order Beverages →
Larger groups and custom footprints are welcome — tell us what you need →
The Location

Right in the Heart of Regent Street

Find us at 1124 Regent St — steps from Regent Street's bars, restaurants and game-day energy, and just a short walk from Camp Randall. Come early, bar-hop the block, and make the whole street part of your gameday.

  • 1124 Regent St, Madison, WI 53715
  • Steps from Regent Street's bars & restaurants
  • Short walk to Camp Randall Stadium
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On Regent Street

Game day, the GameDay way

Wisconsin Badgers fans gathered under a tent along Regent Street at a GameDay Your Way private tailgate in Madison.Badgers fan playing giant Jenga at a GameDay Your Way tailgate in Madison, Wisconsin.Friends gathered around a private cocktail table at a GameDay Your Way Badgers tailgate near Camp Randall in Madison, Wisconsin.Wisconsin Badgers fans celebrating together at a GameDay Your Way tailgate with white tents in Madison.Badgers fans playing cornhole and mingling along Regent Street at a GameDay Your Way private tailgate near Camp Randall.Wide view of GameDay Your Way tailgate tents on Regent Street at dusk near Camp Randall in Madison.Wisconsin Badgers tailgate setup with coolers and seating under a GameDay Your Way tent in Madison.Badgers fans around cocktail tables under GameDay Your Way tailgate tents on Regent Street.
Good to Know

Private Tailgate FAQs

What comes with a private tailgate cabana?

Your own reserved footprint on Regent Street with a tent, tables, Wisconsin Badger chairs, coolers and lawn games set up before you arrive — and taken down after you leave. Four sizes start at $710 per game, and we build custom footprints for larger groups.

How do catering and beverages work?

Both are added to your cabana booking and delivered right to your spot. Catering is your choice of Heritage Catering or Mission BBQ, and we stock your cabana with a full bar — beer, wine, liquor, seltzer, soda and mixers — iced down and ready. It is a self-serve setup; we do not provide a bartender.

Can I bring my own food or drinks?

Yes — you are welcome to bring your own. Most groups add catering and a beverage package so there is nothing to haul or set up, but it is entirely up to you. We do as much or as little as you want.

What time can we get in?

For late-morning kickoffs your cabana is ready three hours before the game. For afternoon and evening kickoffs it is ready four hours before kickoff. Kickoff times are set by the Big Ten and some are still TBD.

Wisconsin Badgers fans gathered under a tent along Regent Street at a GameDay Your Way private tailgate in Madison.
For Brands

Put your brand on Regent Street

Thousands of Badger fans pass through Regent Street on every home game day. We handle placement, power and production so your activation just works.

  • High-traffic placement steps from Camp Randall
  • Full production and load-in support
  • Sampling, demos, photo moments and giveaways
Explore Brand Activations

Ready for Badger game day on Regent Street?

Lock in a private tailgate cabana for your group from $710 per game, add catering and a full bar, or plan a brand activation.

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