Your Wisconsin game day starts here. Tickets from $65 get you into the Fan Fest — a DJ, yard games, a meal and your drinks included, right in the heart of the Regent Street action. Gates open three to four hours before kickoff.
Every guest needs a ticket. Come as you are on general admission, or reserve a private cabana for your group.
All-day wristband entry, a meal, your drinks, a DJ and the lawn games. Menu depends on kickoff time.
Fan Fest Tickets →
Your own reserved tailgate for friends, alumni crews or a corporate outing — set up and ready when you arrive.
Explore Cabanas →Find us at 1124 Regent St — steps from Regent Street's bars, restaurants and game-day energy, and just a short walk from Camp Randall. Come early, bar-hop the block, and make the whole street part of your gameday.
Yes. There is no entry to the Fan Fest without a ticket, so buy in advance to be sure you get in.
Your meal and drinks are already covered by your ticket. Vendors on site redeem tickets rather than selling food or beverage individually. If you want more than your ticket includes, additional tickets may be purchased on-site, subject to availability.
No outside food or beverage is allowed inside the event.
For late-morning kickoffs we open three hours before the game. For afternoon and evening kickoffs we open four hours before kickoff. Check the game you’re coming to — kickoff times are set by the Big Ten and some are still TBD.
Thousands of Badger fans pass through the Fan Fest on every home game day. We handle placement, power and production so your activation just works.
Grab your Fan Fest ticket from $65, lock in a private cabana for your group, or plan a brand activation.