Private Badgers tailgate tent with rows of red chairs and cocktail tables set up by GameDay Your Way on Regent Street.
GameDay at Madison · Regent Street

Private Tailgate Cabanas on Regent Street

Your own private tailgate, handled end to end. Arrive to a ready-to-go setup steps from Camp Randall — tent, tables, Badger chairs, coolers and games waiting for your group. Add catering and a full bar delivered right to your spot. From $710 per game.

Private Cabanas

Your own private tailgate — handled.

Reserve a private cabana on Regent Street — whether it’s just you and your die-hard crew, alumni back in town, or friends flying in for the game. Arrive to a ready-to-go setup; leave without lifting a finger.

Hall of Fame Cabana package rendering — 10x20 tent, four tables and 10 Wisconsin Badgers chairs with cocktail tables, coolers and cornhole.
Premium

Hall of Fame Cabana

10×20 · seats 10
  • 10×20 tent
  • (4) 6′ tables + 10 chairs
  • (2) 48-qt + (2) 120-qt coolers
  • Cornhole + (2) cocktail tables
$1,800 per game
All-Star Cabana package rendering — 10x10 tent, two tables and 6 Wisconsin Badgers chairs with two coolers.
Great value

All-Star Cabana

10×10 · seats 6
  • 10×10 tent
  • (2) 6′ tables + 6 chairs
  • (2) 48-qt coolers
$815 per game
Varsity Cabana package rendering — 10x10 tent, table and 4 Wisconsin Badgers chairs with a cooler.
Starter

Varsity Cabana

10×10 · seats 4
  • 10×10 tent
  • 6′ table + 4 chairs
  • 48-qt cooler
$710 per game
Clean 10x20 private cabana tent setup with cocktail tables and coolers at a GameDay Your Way Badgers tailgate.
Build your own

Custom Cabana

Larger groups · by quote
  • Build your own footprint
  • 10×20+ tents, mix & match
  • Catering & TVs
  • Great for 50+ diehard groups
By quote per game
Add catering from Heritage Catering or Mission BBQ and a full bar delivered to your cabana. Prices are per game; taxes & delivery may apply.
Breakfast burrito with scrambled eggs, aged cheddar and roasted sweet potato held at a Badgers tailgate on Regent Street.
Make it easy

Add catering & extras

Order your food when you book and it is set up at your cabana before you arrive. Choose Heritage Catering or Mission BBQ — look over both menus below, then pick your game and your caterer at checkout. Add a TV and other extras to any cabana.

  • Heritage Catering — appetizer, lunch & dinner packages
  • Mission BBQ — Gameday Party Packs and breakfast burritos
  • Delivered and set up at your cabana
  • TVs & equipment upgrades
Two caterers

Pick the food that fits your group

Both deliver to your cabana and set up before you arrive — ordered ahead, with plates, napkins, utensils and sternos included. Pricing and packages vary by game.

Heritage Catering charcuterie and cheese board — prosciutto, coppa and salami with Wisconsin cheddar, brie and blue, candied nuts and preserves on a live-edge wooden board.
Madison caterer

Heritage Catering

Chef-driven spreads built around Wisconsin producers — Fox Heritage Farms bratwurst, Berkshire pork, mezze and crudités platters. The choice for a group that wants the tailgate to eat like a dinner party.

  • Heavy appetizers, 5–7 items $50–64 pp
  • Lunch or dinner, 2–3 proteins & 3 sides $57–71 pp
10 guest minimum · $160 delivery per order
Mission BBQ buffet line at a GameDay Your Way tailgate — pulled pork, brisket and sausage in foil pans being served onto a plate with mac and cheese.
American barbecue

Mission BBQ

Smoked brisket, pulled pork, turkey and sausage with the sides to match — served family style out of foil pans. Hard to beat for a big group that just wants to eat well and get back to the game.

  • Gameday Party Pack, 2 meats & 2 sides $29 pp
  • Party Pack XL, 3 meats & 3 sides $38 pp
10 guest minimum · $80 delivery per order · breakfast burritos available
Catering by Heritage Catering Mission BBQ
Menus and pricing may vary by game. Ask us about custom menus for larger groups. Bringing your own food is welcome too — order catering if you would rather have it delivered and set up for you.
Beverage Delivery

A full bar, delivered to your cabana

Tell us what your group drinks and we stock your cabana before you arrive — beer, wine and liquor, iced down and ready in your coolers. It is your own private bar for the day. This is a self-serve setup; we do not staff a bartender.

  • Domestic and craft beer, hard seltzer and cider
  • Red and white wine by the bottle
  • Full liquor — vodka, whiskey, tequila, rum and gin
  • Mixers, bottled water, soda and juice
  • Ice and coolers included with every cabana
  • Delivered and set up before your group arrives
Order Beverages
Cooler packed with iced-down beer bottles in an open tailgate, delivered and stocked before the group arrives.
Beverage packages are built per group and priced with your cabana — tell us your headcount and what you drink and we will put a package together. You are welcome to bring your own drinks as well. Wisconsin law applies: everyone drinking must be 21+ with valid ID.
Get Started

Book a cabana or plan an activation

Tell us about your group or brand and we'll follow up fast. Larger groups and custom footprints welcome.